“We’ve Got This Covered” – Constantia Flexibles defines first brand image for Consumer Business

Vienna, June 29, 2021

The Consumer Division of Constantia Flexibles has hit the ground running with a newly defined brand image. In a campaign supporting this new brand image, the international manufacturer of flexible packaging solutions is introducing a new claim, very distinct visual imagery, a brand booklet, a platform video, and new brand guidelines. The Consumer Division includes packaging solutions for the four core areas: Dairy Products, Confectionary & Processed Food, Processed Meat, and Home & Personal Care.

The subject of the new brand image shows products for the consumers as real pictures – of yogurt, chocolates, pet food, and shampoo – superimposed with illustrations showing the corresponding packaging type. The sections of the packaging made by Constantia Flexibles are always highlighed in red. A brand booklet provides a brief overview of the Consumer brand, including the brand platform.

New Claim: “We’ve Got This Covered”

“As a global company, we at Constantia Flexibles understand our customers’ highest priority: having a reliable partner who is able to optimally meet the needs of its customers,” says Thomas Schulz, VP Group Marketing & Communication. He adds, “Anticipating consumer trends and using these as our foundation, ensuring the highest product quality, developing meaningful innovations, and establishing long-term relationships – this is what we stand for. In other words, ‘We’ve got you covered.’ Much more than a slogan, this is the motto we live by. It represents what we stand for as a brand and our promise to our customers. It is in our DNA and shows how we work, how we think, and how we question the status quo in order to improve our packaging solutions. And even in challenging times, we remain steadfast in supporting our customers. In the truest sense of the word, we ‘cover’ them, just as we cover their products.”

Constantia Flexibles’ lead advertising agency, REICHLUNDPARTNER, carried out this brand relaunch.

Watch our video on Constantia Flexibles’ New Consumer Brand at https://www.youtube.com/watch?v=3BCaQhCzdt0

Photos
Photo 1: The new claim of Constantia Flexibles Consumer Division reads “We’ve got this covered” ©Constantia Flexibles
Photo 2: Various products are shown as real pictures. The packaging from Constantia Flexibles – the yogurt lid, for instance – is superimposed in red. ©Constantia Flexibles