20.10.2025
Vienna, October 21, 2025 – Airport hotels are often functional but rarely inspiring. JP Hospitality – a Vienna-based hotel developer, hospitality expert, and now also operator – is set to change that reputation with the international launch of its new premium-lifestyle hotel brand: PAN AM HOTEL.
Inspired by the golden age of travel, PAN AM HOTEL brings premium-lifestyle, iconic mid-century design, and a distinct brand identity to the airport hotel segment – creating a whole new category: airport hospitality that excites guests and appeals investors. Guests can expect lifestyle-oriented amenities such as 24/7 access to food and beverages, sleeperettes for flexible stays, expansive wellness areas, state-of-the-art gyms, gaming lounges, and family zones with dedicated kids’ entertainment. Combined with a strong design DNA, PAN AM HOTEL redefines what airport hotels can and should be.
This launch marks a strategic milestone for JP Hospitality: for the first time, the company is stepping into the role of hotel operator – opening a new chapter in its evolution and expanding its footprint as part of the JP Real Estate Group.
Reimagining Airport Hospitality
Traditional airport hotels often lack both design character and guest experience. Despite this, they tend to charge high room rates – and are frequently fully booked simply due to a lack of alternatives. Poor guest reviews and ratings reflect this mismatch clearly: there’s a strong demand for something better. That’s where PAN AM HOTEL comes in – offering premium-lifestyle, outstanding service, and a distinct brand identity. “With the launch of PAN AM HOTEL, we are setting a new benchmark in airport hospitality”, says Gebhard Schachermayer, CEO of PNMB Brand GmbH and Managing Partner at JP Hospitality. “Airports deserve better hotels. Without inflated prices, but with comfort, quality, and innovation.”
Dietmar Ploberger, Brand Development Director of PNMB Brand GmbH and Managing Director at JP Hospitality, adds: “The steadily increasing demand for overnight stays at airports, combined with often poor service quality, motivated us to fill this market gap with the development of high-quality, needs-oriented hotels.”
An investment with altitude
The evolution of airports into standalone business parks and the constantly growing number of overnight stays make airport hotels a particularly resilient and high-growth asset class. PAN AM HOTEL stands out through clear differentiation – combining strong branding, iconic design, smart innovation, curated services, and tailored gastronomy that meet the specific needs of today’s airport hotel guests. In addition, the concept opens new perspectives for owners and developers of existing airport hotels, as rebranding to PAN AM HOTEL unlocks fresh revenue potential.
The first two PAN AM HOTEL locations will open at European airports in 2028. JP Hospitality has secured a robust pipeline of suitable airport assets and is actively negotiating additional locations at key international gateway airports. This phased expansion begins with a European focus and is followed by a strategic global rollout. By the end of 2033, the plan is to open 16 hotels in total – establishing PAN AM HOTEL as a leading presence in airport locations worldwide.