04.12.2025
Vienna/Madonna di Campiglio, 4 December 2025 – Casa Cook Madonna di Campiglio is opening at the start of the winter season, marking the first Alpine location for the internationally established lifestyle brand. The adults-only boutique hotel with 50 rooms is centrally located in Northern Italy in Madonna di Campiglio at 1,500 metres above sea level, overlooking the world-famous Canalone Miramonti World Cup downhill run.
The project was developed and realised by JP Hospitality Investors Club, an owner-managed investor group based in Vienna, Austria. Following Mallorca, Spain, and Kitzbühel, Austria, the group is thus expanding its portfolio with another premium European destination. TREASURESTS Hospitality will be responsible for operations, with the Casa Cook brand being run as part of a franchise model.
Revitalised with style and substance
Following the acquisition of the former Hotel Milano in the summer of 2022 by the JP Hospitality Investors Club, the property was comprehensively modernised and repositioned as part of JP Hospitality's 3R strategy – refurbishment, redesign, rebranding. Today, Casa Cook Madonna di Campiglio combines the Alpine way of life with the brand's relaxed, contemporary lifestyle concept – welcoming both active travellers and those seeking relaxation.
"With CASA COOK and TREASURESTS, we have two strong partners on board. For CASA COOK, we have developed the brand’s first alpine lifestyle hotel in a top holiday destination – an achievement of which we are very proud as both investor and developer,” says Lukas Euler-Rolle, Managing Partner and CEO of JP Hospitality.
Timeless aesthetics meet alpine retreat
The interior design by Remo Masala and his Berlin studio Vision Alphabet translates the clear design DNA of Casa Cook into an alpine environment. The design focuses on understated, timeless elegance, natural materials and a clear design language that creates a calm, harmonious and inviting atmosphere.
The hotel has 50 designer rooms and suites, many with balconies or mountain views, a terrace bar, a spa area with sauna, fitness room and yoga, and its own restaurant, Altitude 1,511m, with a menu by three-star chef Jacob Jan Boerma.
With this opening, the JP Hospitality Investors Club has successfully implemented its fifth lifestyle hotel project, underlining its strategy of developing and operating top European destinations with internationally positioned brands on a long-term basis.
Another investor club is currently being established to develop a second hotel portfolio, with additional partners and investors now being sought.
More information about the JP Hospitality Investors Club can be found here.
Further information about the hotel can be found here.